Search Engine Optimization Basics
To "optimize" a web site means to build it
[or rebuild it] so that the code of each page is designed in such a way
that the site's contents will be thoroughly mapped and indexed to
keywords that potential customers employ when seeking your products or
services. Organic SEO engagements with Achieve Web Design are based on
key objectives using all appropriate techniques available to
professional search engine marketers. Achieve Web Design's Organic SEO
methodology is designed to identify those steps necessary to move
quickly from planning stages through implementation in order to achieve
tangible benefits in as short a timeframe as possible.
By implementing our Organic SEO Services, you will drive more targeted
traffic to relevant in-site category and landing pages. Through
optimizing the most valuable pages of each category section and ensuring
site pages are properly indexed at each major search engine, our
experts will be able to increase overall site traffic and the conversion
rates for your web site. Achieve Web Design's SEO Services include:
Keyword Market Intelligence
Your keyword market is the natural "search language" your customers are
using to try and find you online. It's the quirky combination of terms
that someone comes up with while trying to accurately describe something
very specific to them.
You can make great progress in marketing efforts across the entire
business by tapping into this keyword data. Knowledge of your customer's
language means you know what language to incorporate into the best
practices of publishing your web site. Adding those keywords to your web
site while building or maintaining web pages will give you the
competitive advantage to speak your customer's language online.
In an effort to determine which keywords and phrases are regularly
searched, we provide an analysis of your main keyword market(s). This
process involves reviewing actual queries from live data bases and
creates a real-time understanding of the actual keyword phrases and
patterns of search used by your customers. This data is also useful for
future content creation and Cost per Click buys at Overture, Google
AdWords, and other CPC engines.
Meta-Data Optimization/Titles and Meta Tags
When the Titles and Meta Tags properly support the content on each web
page the potential placement of that page increases when searched for.
Our search experts will write and deliver new Titles and Meta-Tags in an
effort to improve your site's performance at search engines naturally.
Keyword Optimization Campaigns
Publishing Best Practices Integration (BPI)
These "best practices" can provide significant impact in search results
when combined with your existing quality content and can be used as a
blueprint for your ongoing publishing standards. BPI campaigns are
customized to match your specific needs.
Your keywords are your life. You absolutely need to understand your
online keyword market intimately and begin speaking to it. If you don't,
you're missing the many opportunities to communicate and do business
directly with current and new customers.
Meta Tags (keywords and description) and Title Tags are pieces of HTML
code that help describe and classify the content on a web page. Having a
uniquely optimized Title on each page is critical for obtaining the
best possible placement within search engine results.
If you know that there are very specific terms for your business that
have a known return on investment for you, Achieve Web Design can focus
its expertise on achieving specific keyword rankings through Organic SEO
methods.
BPI projects provide businesses that are new to search engine marketing
an insider's knowledge of the industry, proper training for ongoing
efforts, and high value services designed to improve results quickly.
This service applies search engine marketing "best practices" to a
specific number of web pages on your existing site.
