Internet Marketing
- Effective Techniques In Getting Targeted Traffic
- Web Site Optimization
- Internet Marketing
- Link Building Tips
Achieve Web Design & Internet Marketing is located in Denver, Colorado but offers services to clients Nation wide. We understand the importance of being at the top of all the major search engines and staying at the top, therefore, we make it our business to know all the ins and outs of search engine optimization [SEO] and Internet Marketing as best we can.
The first step to Internet marketing is to make sure your entire web site is "search engine friendly". In order to achieve this, our Internet marketing staff must keep up with all the individual search engine guidelines, each and every month. This is important because each search engine tries to change the way it indexes a Web site in order to keep their search results fresh. This means our job must be ongoing.
Search Engine Optimization [SEO]
Whether we are starting from scratch on a new Web design or working on an existing web site created by another company, your web site must be search engine friendly.
Keeping a web site at or near the top of search results has become a science. The best search engines frequently modify the way their databases list web sites, and we work systematically to stay aware of these changes and use the latest techniques for promoting a web site on the Internet.
Search engines use data-collecting programs which send "robots" or "spiders" to your server to look for HTML files from which it may collect data. Your HTML files are located in sub directories within the server. It is imperative that the files on your Web server are structured in a way which aids the robots in their quest for content.
We will show you how this works. In some cases we may have to recommend that you switch to a different web hosting company.
If you have a web site which uses .asp programming or some other type of programming which creates "dynamic" pages rather than using static HTML files, then these robots may not be able to collect most of the data for their search engines, unless your web design is created to be "search engine friendly", but not to worry, we can help you with your web design and code issues.
In some cases, we will create static HTML files that have the same look and feel as your dynamic site and use them as "entry" pages to your existing site. We can also adjust the existing code of your web site to help it do better on search results.
Here are some of the things we do to ensure you have "search engine friendly" pages: we begin placing proper metatags and header elements within the very first part of the HTML code [this is called the "head"] of your web site. Java scripts should be placed at the bottom of the HTML page so that it doesn't slow down the robot when it's trying to collect data that coincides with keywords in your meta tags. These robots only have a limited amount of time to collect data, so we want to make sure your page is structured in a way that it will feed as much keyword rich content as possible in a few seconds.
You may wonder why we are giving away so many secrets. We do so only because it just the beginning of what we do and it's very important that you understand all that is involved when it comes to gaining favorable placement on the search engines with your keywords. The fact is, that what we are describing here is only a fraction of all that we do to when trying to achieve and maintain placement at the top of lists of search results for our clients.
When you look at a web page you may think that there are only a few pages that make up the site. But if you are going to be successful you will need to have many pages with different HTML elements that meet the unique specifications of each search engine that you want to target. In addition to creating a unique page for each individual search engine, we also create unique pages that target each keyword or keyword phrase for the particular search engine.
Remember, having a nice web design is just the beginning, then you need to take the next step and make sure your web site is designed to do well on important searches. Therefor, ongoing analysis must begin. This provides us with insight into trends which help to keep us on top of the ever changing world of the search engines. It is also absolutely vital to stay informed in order to maintain rankings, or sites can quickly fall without regular updates and submissions.
We provide detailed reports to our clients on a monthly basis. These reports show where the site is currently ranked on each of the major search engines that we target. This lets us know which pages and keywords are doing well and which need work.
We also do competitive analysis to check how a particular site is performing compared to a client's competitor. We use different strategies to give our client a competitive advantage with a very aggressive approach.
Link Exchange, Email and News groups
It is important that your site not depend on search engines alone. Our staff is constantly working to gain exposure through appropriate news groups, personalized emailing, and contacting other site administrators to see if your site might be listed on theirs. Many of the "big" search engines such as Google now require a site to have a strong linking structure on their site and to have incoming links from other sites that are currently doing well in their search index.
Keyword Analysis
We use various tools and programs to analyze all aspects of the client's business for different ideas for keyword use and emphasis. We look for any keywords or phrases that are being used to find any product or service that our client provides. There are major categories, and then there are also some more obscure terms that may not be given much thought, but which could provide additional traffic.
Traffic Analysis and Reports
We use programs including Web Trends and Funnel Web to analyze all aspects of the client's daily traffic if a site doesn't have statistic reports already in place. We see how many visitors are coming each day and where they are coming from. We can analyze what pages are being hit, which search engines are being used, and which keywords are being used by visitors. This allows us to identify the aspects of the site which should be stressed and the aspects which should be de-emphasized.
Our marketing staff then evaluates how each site is doing compared to your competitors in addition to comparing your sites search engine rank to how it was doing the prior month.
We then provide monthly and sometimes weekly detailed reports to the client about these analyses depending on your Internet marketing package.
Marketing Consultation
An Internet marketing strategy should be combined with other marketing campaigns; each supports the other. Achieve Web Design & Internet Marketing will help guide you through the steps necessary to combine all of your advertising and marketing efforts.
Our Marketing Services
Each month we will evaluate the code within your site [for each page] and see that it is as "search engine friendly" as possible depending on the current guidelines set by each search engine.
Each month you will receive detailed reports which tell you how much traffic has come to your site, where your site ranks in the major search engines, and if it has risen or fallen since the previous month.
This is valuable information which can help you determine why your sales may be doing well or poorly. Things to consider each month include:
- Where you rank in the search engines, and which of your pages are doing better than others
- How many people are accessing your site, and which search engines they may have used to find your site
- Which keywords people use for their search
If you really want to get top results, you should have us work on your site every month. We will regularly submit your site following search engine guidelines that help get our current clients the kind of results they want.
We offer monthly Internet marketing plans starting at $300 per month then up depending on your individual needs. We require a signed contract for a minimum of six months for marketing services because we believe in the results we can produce based off of the success of many of our past clients. The reason we ask is that you commit to at least six month service agreement is because that's usually the minimum amount of time needed to start seeing positive results [but often, we start to see results before then], but then it usually gets cranking after that!
